brand copy for woo-woo

woo-woo is a community space for well-being in portland, oregon. i run all marketing channels + functions for the brand, which includes copywriting / copy-editing for: brand, web, social, product, e-mail, class descriptions, merch, and more.

internal comms + marketing for nike, inc.

over two roles at nike whq in beaverton, oregon, i [1] crafted and copyedited all marketing briefs and decks within the sportswear category for emerging markets, with my work spanning functional partnerships across retail brand, brand design, comms, and merchandising; [2] crafted copy and managed instructional design within global retail operations, wherein my product training and security content was localized for 100+ countries for tens of thousands of retail athletes*.

as the majority of writing samples are internal, and therefore confidential, they will not be posted publicly. please contact directly to chat about specifics of my work experience @ nike, inc.

brand copy for anvil hotel and glorietta trattoria

anvil is a regionally-inspired boutique hotel located in jackson, wyoming. their adjacent restaurant, glorietta trattoria, focuses on handmade pasta and wood-fired cooking. having led marketing for both brands, i specialized in web copy, social media, and pr (including press releases + hosting multiple national press contacts).

personal essays for little feelings

lyrical musings on life published every-so-often, little feelings is a personal blog project that has amassed over a thousand loyal subscribers. an archive of public writing samples can be found at: https://tinyletter.com/kelseyahayden/archive.